Our team set out to solve pricing puzzles, not redesign sales teams, so we're putting pause on Price Theory’s SaaS endeavor for a while. Now we're giving away what we built, because we're cool and fun.
Use this spreadsheet to set a value-based price. It can validate your current price point, or be used for custom proposals as we originally envisioned. Whatever makes you happy.
You can get in touch with Andy at [email protected] if you want. He's busy, but generally friendly.
No one person owns pricing. But maybe they should.
After devoting three years and countless hours helping B2B companies with pricing, not once did we hear “we changed our price and it ruined our business.” In fact, the reaction was usually “nothing much happened, and now we make more money.” This seemed like an obvious investment to us. Optimize your price, win faster.
So then why is it hard for small and medium sizes businesses, despite fervent interest, to make pricing an actual priority? Maybe it's actually a personnel choice.
Throughout our tenure as pricing experts, we also heard that there is no one person that really owns pricing. The pricing choice defines who you sell to, how you go to market, and how much revenue and volume you ultimately make. It is the nexus of marketing, product, sales, and finance, not any single one.
Maybe that's why we experienced a whole lot of indecision when it came to making pricing choices. Pricing is a problem begging for an owner, but most times the task is split between stakeholders. More impactful than investing in ads, yes, but at least with media we know what to expect. And maybe we can put off a hard choice by A/B testing forever and ever. Or perhaps we can leave it up to the guile of a talented, independent salesperson.
We hope, at least for your own business, that you'll reconsider. Make a bold, informed choice to optimize your pricing, and grow your top line that much faster. Revisit it once a quarter, or better yet hire a dedicated resource. And if you need help along the way, we'll be here.