Price with confidence.
Close with confidence.
Price Theory enables B2B sales teams to quickly and easily build unique, value-optimized quotes for each prospect.
Maximize deal value and
10x your speed to custom proposal
Our pricing dashboard provides guidance on the optimal price range, package, and discount for each unique quote.
Estimate Willingness-to-Pay
Use Flexible Discounting
Build Value-Based Packages
For anyone with “contact sales” on their pricing page
Price Theory enables B2B sales teams to optimize value every time they build a custom or complex offer.
Our value-based pricing model estimates willingness-to-pay and recommends features and discounts to include, so that your price is right every time you pitch.
Each of your customers derives unique value from your product — it’s time your pricing strategy reflects it.
Value-based pricing means identifying the dollar amount that your product is worth to each prospect and pricing accordingly.
Price Theory’s value-based economic model gives you the confidence to price features quickly and strategically for each unique customer, so that your price is right every time you pitch.